AI-Powered Appointment Setting

Intelligent Outreach &
Automated Growth.

We deploy sophisticated AI agents that handle your prospecting, follow-ups, and scheduling, allowing your team to focus exclusively on closing deals.

Book a Demo

Click and drag the constellations

Our Advantage

Stop chasing leads. Start having conversations.

Your sales team's time is too valuable for manual outreach. We build AI that engages prospects naturally and books qualified meetings straight onto your calendar.

Our automated setters work around the clock, so whether you are a scaling startup or an established enterprise, your pipeline is never empty.

Why Setter Labs

Nico Harper, your AI setter

Why It Works

People open up to AI in ways they never would to a salesperson.

A machine does not get impatient, talk over you, or make you feel cornered, and people feel that. Prospects relax with a calm, polite agent that listens, answers the actual question, and never pushes, which is exactly why so many conversations that would have died at hello keep going.

No pressure, ever

Our agents stay polite and even-keeled on every call. There is no commission breathing down the line, so people drop their guard and actually talk.

Say no and it stops

Tell the agent you are not interested and it thanks you and moves on. No guilt, no five more rebuttals, no chasing you down the street.

How a new generation prefers to talk

Younger buyers have grown up texting and talking to AI, and many would rather handle a first conversation with a machine than pick up the phone for a stranger.

Why Setter Labs

A whole outbound team, without the team.

A team of human reps is expensive to hire, slow to ramp, and impossible to keep consistent. Our AI agents do the research, writing, calling, texting, and follow-up for a flat monthly fee, and they get sharper every week instead of quitting on you.

Cost that scales down, not up

One flat retainer, not salaries, benefits, and ramp. The more we book, the less each meeting costs you, which is the opposite of how a growing sales desk works.

Enriched, then personalized

No merge-tag junk. Our AI can enrich every lead with research on their company, role, and recent moves, then write each message for the person who gets it, so it reads like you did your homework and lands better.

Relentlessly consistent

No off days, no skipped follow-ups. Every prospect gets your best message, on email, phone, and text, with the timing held steady whether it is one lead or ten thousand.

It compounds, and it never quits

A human rep plateaus, has off days, and eventually walks out with everything they learned. Our agents keep the knowledge, sharpen from every conversation, and get better the longer they run.

The Comparison

Put us next to a traditional SDR desk.

A Traditional SDR Desk
Setter Labs
Cost
Salaries, benefits, tooling, and management overhead per seat.
One flat monthly retainer, with cost per meeting falling as volume rises.
Time to ramp
Weeks to onboard, months to reach full productivity.
Live the day you approve the messaging.
Scaling up
Recruit, interview, hire, and train for every step up.
Add volume instantly, no new hires.
Consistency
Varies by rep, by mood, and by turnover.
The same high standard on every message, every day.
Testing what works
Slow, anecdotal, hard to isolate.
A/B test at scale and act on real numbers.
Coverage
Business hours, one channel at a time.
Email, phone, and text, with follow-up that never forgets.

Your pipeline should not depend on who you can hire this quarter.

Let us put qualified meetings on your calendar while your team does what it does best, closing. See it work before you decide anything.

Talk to Us

Who It's For

However you sell today, we fit.

You do not have to tear up what works to bring us in. Whether you already manage a team of reps, want to free up the reps you have, or are starting from scratch, there is a way in.

No SDR Team Yet

Start outbound with us from day one.

You have a product worth selling and no engine to sell it with. We build the lists, write the outreach, and book the meetings, so you are in market in days, not quarters, and never have to hire and manage a team of reps to get there.

Augment Your SDR Team

Free your reps for the work only people can do.

Keep the reps you have and point them at live conversations and relationships. We carry the volume underneath: list building, first touches, and the follow-ups nobody enjoys, so your people work the meetings instead of chasing them.

Replace Your SDR Team

Stop hiring reps faster than you can scale.

Outbound today is expensive, uneven, and capped by how fast you can hire. Hand us the whole motion, keep the meetings landing on your calendar, and drop the payroll, the ramp time, and the turnover for good.

Where We Work

Across the United States, and flexible about who we reach.

Setter Labs runs outbound throughout the United States. That is where we operate today, so if your buyers are here, we are ready to go. If your market is somewhere else, check back, because we are expanding.

Where we fit depends on what you are doing. If your use case is outbound sales, we sit firmly in B2B, reaching companies and the people inside them where a sharp, professional conversation moves a deal forward. If you are running inbound, political campaigns, surveys, or something else, we can be a lot more flexible about reaching individuals, within whatever the regulations allow. Tell us the use case and we will tell you straight where we can help.

How Onboarding Works

From kickoff to booked meetings.

We do not flip a switch and blast your market on day one. We build the campaign deliberately, prove the message works, and scale it once the signal is clear.

* The timelines below are estimates that depend on how quickly you get us what we need. Hover any step to see what it involves.

Compliance First

We run outbound the right way.

Compliance is not a box we check at the end, it is built into how every campaign runs. You should never have to wonder whether your outreach is putting your name at risk.

Scrubbed against DNC

Every list is checked against federal and state Do Not Call registries before a single dial.

Federal and state law

We operate inside the rules that govern outbound calls, texts, and email, in every state we work.

Opt-out honored

Stop means stop. Every opt-out is logged and respected across phone, text, and email.

On consent: business-to-business outreach to a company's published lines operates under different rules than consumer contact. When we reach individuals, we only send text messages, and only place calls to cell phones or to individual consumers, where that person has given explicit opt-in.

Your List, Or Ours

Bring a list, or let us build one.

You do not need a database to start. Come with the names you already have, or give us your ideal customer and we go find them.

A data dashboard on a laptop

Bring Your Own List

You already know your market.

Connect your CRM straight to us over the API, drop a CSV, or hand us the list you have been sitting on, and we sync it, clean it, verify the numbers, and start working it the same week.

A team reviewing data and building a target list

We Build It For You

Or start with a blank slate.

Tell us what a good customer looks like and we source the companies, find the right people, verify their phone and email, then work them and book the appointments straight onto your calendar.

The Setter Labs portal: every lead in a campaign, with status and a dossier on each one

Inside the portal: your leads, live

Full Visibility

Watch the whole operation from one portal.

You are never left guessing what we are doing with your name. Log in and see every campaign we are running, every appointment we have set, and exactly where each lead sits, updated as it happens.

Live campaign view

Every campaign in flight and how it is performing, without waiting for a weekly report.

Appointments booked

Every meeting we set, laid out on a calendar you can open any time.

Where every lead stands

Track each lead across your campaigns, from first touch to booked.

Reviewable recordings

Where legally permissible, we record conversations so the AI, our team, and you can review them and keep sharpening the approach.

Make It Yours

An agent tuned to sound and think like your best rep.

The agent is not a generic robot you rent. We shape how it sounds, what it knows, and how hard it thinks, so the person on the other end feels like they are talking to someone who works for you.

Voice and accent

Choose the voice, accent, and tone that fit your brand and the market you are calling, so the agent sounds like it belongs.

Your knowledge library

Feed it everything about your company, product, and offers, and it answers questions with the depth of someone who has been on your team for years.

Reasoning and depth

Dial how much the agent reasons through a conversation, from quick and scripted to careful and thoughtful on the questions that matter.

Campaigns

Build as many campaigns as you can dream up.

Run one campaign or a hundred, each with its own audience, message, and goal. Keep it dead simple or make it deep and branching, and weave calls, texts, and emails into a single sequence that adapts to how each person responds. If you can picture the flow, we can build it.

As many as you want

A separate campaign for every audience, offer, or test, each running and reporting on its own.

Simple or richly complex

A single reminder, or a multi-step sequence with branches that change based on what a prospect says and does.

Calls and email, in sequence

Chain calls, texts, and emails into one flow with the timing and order you want, so follow-up never falls through the cracks.

The Setter Labs campaign builder: a branching flow from entry trigger to first call, interest check, follow-up, and booking

A live campaign, built as a flow

AI at the Core

AI-first, not AI bolted on.

Most outbound tools were built years ago and had AI sprinkled on top once it got popular. We started from the other end. AI is the product we sell and the foundation everything here is built on, running on the latest models rather than last decade's software with a chatbot stapled to the side.

The product, not a feature

The agents, the reasoning, the writing, the decisions on every call, that is what you are buying. AI is not a tab in our app, it is the whole engine.

Connect your own AI over MCP

Link your personal AI workspace to your Setter Labs workspace through MCP servers, and create campaigns, modify agents, and pull reporting straight from the AI tools you already use.

Built on the latest tech

No legacy dialer with a bot bolted on. This is built ground-up on current models, and it keeps getting sharper as the technology does.

Beyond Appointments

Booking meetings is only the start.

The same agents that fill a sales calendar can run almost any high-volume conversation you would rather not staff by hand. If it means reaching people at scale and listening to what they say back, we can run it.

Surveys and research

Run phone and text surveys at scale, capture structured answers, and hand you clean results instead of a stack of voicemails.

Political and advocacy campaigns

Reach voters and supporters with compliant calls and texts, gauge sentiment, and turn out the people who matter on your timeline.

Automated message outreach

Send and manage large outbound campaigns across phone, text, and email, with replies read and handled in real time.

Inbound qualification

Answer the leads coming to you, ask the right questions, and route only the ones worth your team's time to a live person.

Appointment setting

The core: book qualified meetings straight onto the right calendar, with reminders and follow-up that cut down no-shows.

Win-back and renewals

Re-engage dormant accounts and chase renewals before they lapse, so revenue you already earned does not quietly walk out the door.

Pricing

Pricing built around your business.

We do not post a number here that would be wrong for half the people who read it. After one honest conversation about what you sell and what you need, we put a real quote in front of you, priced to the actual work rather than to a tier you have to squeeze into.

What shapes your quote

The conversion metrics typical of your industry
How many appointments you want on the calendar
Whether you lean on calls, email, or both
Your own list, or one we build for you
Whether we connect straight to your CRM over the API
Whether we enrich each lead with research first
How long you want us running the campaign
How much qualification each lead needs before it is booked

None of this locks you in. We can structure the arrangement so you start where it makes sense and scale the service up or down as your goals and your pipeline change. You are never paying for capacity you are not using.

Ready to see meetings land on your calendar?

Tell us what you sell and we will show you what we can book. The first call is on us, literally, our AI agent makes it.

Book a Demo

FAQ

The questions everyone asks first.

Will this make us look like spammers?

No, not if you do not want it to. We write each message for the person who gets it, we scrub against Do Not Call lists before a single dial, and the moment someone says stop, it stops. If looking like a spammer is the worry, we can enrich every lead first with research on their company and role, so the outreach reads like you did your homework instead of a blast. Outreach that reads like junk burns your name, and your name is the whole point, so we run it the way you would want your own reps to run it.

Is AI calling and texting actually legal?

Yes, when it is done right, and doing it right is built into every campaign. We honor federal and state calling rules, scrub against DNC registries, only text and only call cell phones or individual consumers where we have explicit opt-in, and log every opt-out across phone, text, and email. We are a compliance-first organization, so this is built into how we operate, not an afterthought.

What happens when someone says they're not interested?

The agent thanks them and moves on. No guilt, no five rebuttals, no chasing. That restraint is part of why people talk to it in the first place, and it keeps your brand clean for the next conversation.

How is this different from the other AI SDR tools?

Most of them are old dialers and email tools with AI bolted on once it got popular. We built the other way around: AI is the product and the engine, running on current models, doing the research, writing, calling, and follow-up. You can even connect your own AI workspace to ours over MCP and run the whole thing from the tools you already use.

Do I need my own list?

No. Bring the list you have and we will clean it, verify the numbers, and start working it, or tell us what a good customer looks like and we will build the list from scratch, verify it, and start booking. Either way you are in market in days.

How fast do meetings start, and what does it cost?

We do not blast your market on day one. We train the agents on your offer, run a small warm-up to prove the message, then scale week over week, so first conversations come quickly and volume builds from there. Pricing is a flat monthly retainer sized to the work, and we put a real number in front of you after one short call rather than forcing you into a tier.

See the AI in action.

Enter your details and our AI agent will give you a call. Nico Harper is our AI agent, and she will reach out to schedule a time for you to talk with us.

Nico Harper, a Setter Labs AI setter

Prefer to talk to a person first? Call us at (801) 683-1276

Terms of Service and Communication Consent Agreement

Effective Date: June 4, 2026 | Company: Setter Labs, LLC

Welcome to Setter Labs, LLC ("Company," "we," "our," or "us"). By accessing our services, submitting your contact information, or otherwise interacting with our platform, you ("User," "you," or "your") agree to be bound by the following Terms of Service ("Terms").

Please read these Terms carefully. They contain important information regarding your legal rights, including an explicit consent to receive automated communications and a waiver of certain claims related to telemarketing laws.

1. Express Written Consent for Communications

By accepting these Terms and providing your phone number and email address, you are affirmatively opting in and providing your prior express written consent to receive informational, transactional, and promotional communications from Setter Labs, LLC, our affiliates, and our authorized third-party partners.

1.1 AI Agents and Automated Dialing

You explicitly consent to be contacted via:

  • Live human representatives.
  • Artificial Intelligence (AI) voice agents, interactive voice recognition systems, and prerecorded or artificial voice messages.
  • Automated Telephone Dialing Systems (ATDS).
  • Text messages, including SMS and MMS messages, sent manually or using automated systems.
1.2 Scope of Communications

Communications may be made regarding your account, our products, special offers, and general inquiries. You further agree that we may follow up with you after your initial request across phone, text, and email until you opt out. This consent applies even if the phone number you provided is currently registered on any state, federal, or corporate Do Not Call (DNC) list.

2. Waiver of Calling Restrictions and Liability

To the fullest extent permitted by law, by agreeing to these Terms, you willfully and intentionally waive any claims, damages, or causes of action against Setter Labs, LLC arising out of or related to state and federal calling restrictions.

2.1 Telemarketing Law Waiver

You agree to waive any past, present, or future claims under the Telephone Consumer Protection Act (TCPA) (47 U.S.C. § 227 et seq.), the Telemarketing Sales Rule (TSR), and any similar state or local statutes governing automated dialing systems, prerecorded voices, AI calling agents, SMS and text messaging, or telemarketing.

2.2 Release of Wrongdoing

You agree to hold Setter Labs, LLC harmless and fully release the Company from any liability, infractions, or wrongdoing related to the frequency, time, or nature of the communications described in Section 1, provided such communications were initiated under the belief that consent was validly obtained.

3. Email Communications

By providing your email address, you enroll as an authorized recipient of electronic communications from Setter Labs, LLC.

  • You consent to receive newsletters, marketing materials, billing information, and service updates.
  • You acknowledge that email communications may not be fully secure and agree to hold the Company harmless for any unauthorized access to information transmitted via email.

4. Opting Out and Revocation of Consent

We respect your right to manage your communication preferences. Your consent to receive communications is not a condition of purchasing any property, goods, or services from Setter Labs, LLC.

  • To Opt-Out of Phone Calls: You may revoke your consent to phone communications at any time by clearly stating "Opt-Out," "Stop," or "Do Not Call" to our human or AI agents during a call, or by submitting a written request to compliance@setterlabs.io.
  • To Opt-Out of Text Messages: You may stop text messages at any time by replying "STOP" to any message you receive from us. Reply "HELP" for assistance. Message and data rates may apply.
  • To Opt-Out of Emails: You may unsubscribe from email communications at any time by clicking the "Unsubscribe" link located at the bottom of our emails.

Please allow up to 30 days for your contact information to be fully removed from all active dialing and emailing systems.

5. Limitation of Liability

In no event shall Setter Labs, LLC, its directors, employees, or AI platform providers be liable for any indirect, incidental, special, consequential, or punitive damages arising out of your use of our services or the communications you receive from us. Your sole remedy for dissatisfaction with our communications is to opt out as described in Section 4.

6. Governing Law and Arbitration

These Terms shall be governed by and construed in accordance with the laws of the State of Utah, without regard to its conflict of law principles. Any dispute arising out of or relating to these Terms, including the validity of the communication consent and waivers herein, shall be resolved through binding arbitration in Davis County, Utah, rather than in court.

By checking the box, clicking "I Agree," or submitting your contact information, you acknowledge that you have read, understood, and unconditionally agreed to these Terms of Service, including the express consent to receive AI-generated calls, text messages, and emails, and the associated legal waivers.

Privacy Policy

Effective Date: June 5, 2026 | Company: Setter Labs, LLC

Setter Labs, LLC ("Company," "we," "our," or "us") respects your privacy. This Privacy Policy explains what information we collect, how we use and protect it, who we share it with, and the choices and rights you have. It applies to this website and to the appointment-setting and outbound communication services we provide.

1. Information We Collect

We collect information in three ways: information you give us, information generated when you communicate with us, and limited technical information collected automatically.

  • Information you provide: your name, phone number, email address, and company name when you submit a form or request a demonstration.
  • Communications data: the content of calls, text messages, and emails between you and our human or AI agents, including, where lawful and disclosed, recordings and transcripts of calls.
  • Technical data: standard server and device information such as IP address, browser type, and the pages you view, which may be logged by the third-party services that host our fonts, scripts, and images.

2. How We Use Your Information

We use the information we collect to respond to your requests, place the demonstration call you asked for, set and confirm appointments, follow up about our services, operate and improve our outreach and our AI agents, keep records of consent and opt-outs, and meet our legal and regulatory obligations.

3. How We Share Information

We do not sell your personal information. We share it only as needed to run the service:

  • Service providers: telephony and messaging carriers, AI model and voice providers, email infrastructure, calendar and scheduling tools, and hosting providers, each acting on our instructions.
  • Our clients: when we set an appointment on a client's behalf, we pass that client the details needed to hold the meeting.
  • Legal and safety: where required by law, subpoena, or to protect our rights, our users, or the public.
  • Business transfers: in connection with a merger, acquisition, or sale of assets, subject to this Policy.

4. Call and Message Recording

Where it is legally permissible and disclosed as required, we record and transcribe calls so that our team, our clients, and our AI systems can review conversations and improve quality. In states or situations that require all-party consent, we obtain that consent before recording. You may ask not to be recorded, and you may opt out of communications at any time as described below.

5. Cookies and Tracking Technologies

This website does not currently set advertising or analytics cookies, and it does not use browser storage to track you across sites. Some third-party services we load (for fonts, styling, and images) may receive your IP address as a normal part of delivering that content. If we add analytics, advertising, or similar tracking technologies in the future, we will update this Policy and, where the law requires it, present a cookie notice and ask for your consent before those technologies run.

6. Data Retention

We keep personal information for as long as needed to provide our services, maintain records of consent and opt-out requests, resolve disputes, and comply with our legal obligations. When information is no longer needed, we delete it or de-identify it.

7. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is completely secure, and you acknowledge that email and electronic communications carry inherent risk, so we cannot guarantee absolute security.

8. Your Privacy Choices and Rights

You can opt out of communications at any time: say "Stop" or "Do Not Call" to any agent, reply "STOP" to a text message, click "Unsubscribe" in any email, or write to us at the address below. Depending on where you live, you may also have the right to request access to the personal information we hold about you, to correct or delete it, and to opt out of certain sharing.

  • To exercise any of these rights, contact us at privacy@setterlabs.io.
  • We will not discriminate against you for exercising your rights, and exercising them is never a condition of buying our services.
  • Please allow up to 30 days for your request to be processed across all of our active systems.

9. Third-Party Links and Services

Our site and communications may reference or link to third-party websites and tools that we do not control. Their privacy practices are governed by their own policies, and we are not responsible for them.

10. Children's Privacy

Our services are intended for businesses and adults. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us information, contact us and we will delete it.

11. United States Operations

Setter Labs, LLC operates in the United States, and we process and store information here. If you contact us from outside the United States, you understand that your information will be handled under United States law.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the effective date above, and material changes will be reflected on this page.

13. Contact Us

Questions about this Policy or your information can be sent to privacy@setterlabs.io, or by mail to Setter Labs, LLC, 7533 S Center View Ct, Suite 5120, West Jordan, UT 84084.

This Privacy Policy works alongside our Terms of Service. By using our website or services, you acknowledge that you have read and understood how we handle your information as described here.